Our Clearwater Team
-
Katherine La RochelleWith more than 20 years of experience in software product development across multiple industries and international markets, I have built user-centered, scalable solutions that solve complex operational challenges. That same focus on thoughtful technology, process discipline, and measurable outcomes now drives how I am building and scaling Varsity Zone HVAC of Clearwater.
I am passionate about bringing modern technology into the home services space. We are integrating intelligent scheduling, advanced diagnostics, Smart AC monitoring, data-informed maintenance programs, and high-tech Indoor Air Quality solutions so homeowners and businesses receive service that feels clear, efficient, and trustworthy. Technology should remove uncertainty, not create it.
Customer satisfaction is the standard we hold ourselves to on every job. We prioritize clear communication, on-time arrivals, clean and respectful work, and honest recommendations that put the customer first. When a family or business chooses Varsity Zone, they receive more than a repair or installation. They receive a partner who stands behind the work and treats their home or facility with care.
Integrity guides every decision and shapes how we operate. From licensing and safety compliance to fair pricing and the way we support our team, we believe doing the right thing builds lasting trust with our community, employees, and partners. This value is non-negotiable in everything we do.
I am building an operation that blends traditional trades excellence with forward-thinking systems and technology. We are proud to serve the Tampa Bay/Clearwater area with a commitment to winning at home and business comfort every day. -
Ethan Persson
Ethan Persson is an experienced HVAC technician with over five years of specialized work in both residential and commercial systems.
He has led installations and service calls on projects across Florida and the Greater Boston region, consistently delivering dependable results on complex job sites.
Ethan combines strong technical expertise with a customer-first approach and a natural ability to support sales conversations in the field, making him a key contributor to the Varsity Zone team.